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Web Stories plugin for WordPress: Week 39 in SEO

The SEO story of week 39, 2020 is that Google launched Web Stories plugin for the most popular website platform in the world, WordPress. Google

regionsAllowed structured data: Week 38 in SEO

Week 38 has been more quiet than average on SEO headlines. However, an important story is that Google introduced regional indexing support for videos, which

Bing Webmaster Tools and GMB attributes: Week 37 in SEO

This week we’ve witnessed a few interesting stories, out of which I selected one about Bing Webmaster Tools, which brought a new URL Inspector Tool,

Rich Results for Home Activities – Week 36 in SEO

Week 36, 2020 has brought two interesting news, one which addresses Rich Results for Home Activities and another regarding Licensable badges in Google Image Search.

AMP 2.0 WordPress plugin – Week 35 in SEO

AMP 2.0 – The official plugin for WordPress If you own a website but haven’t been convinced to implement AMP yet, the dedicated plugin for

Search Console Insights: Week 34 in SEO

Google tests Search Console Insights: Search Console + Google Analytics Search Console Insights is an informative tool, which combines data from Search Console and Google

WordPress 5.5, Article markup testing – Week 33 in SEO

Week 33 of 2020 included some very important news for web developers and WordPress users (WordPress 5.5 named “Eckstine”), but also Article markup testing in

Google My Business adds “last updated”: Week 32 in SEO

Google My Business added a new “Last updated” feature for visitors to see clearly when the profile of a company has been the last time

Bing Webmaster Tools & robots.txt tester: Week 31 in SEO

Week 31 brought some useful news for SEO specialists, the most important being Bing’s new Webmaster Tools and its robots.txt testing tool, but also Google

Mobile-first indexing, SEO gender gap: Week 30 in SEO

During Week 30 of 2020, I ran into lots of interesting updates, but after filtering the “official sources”, I kept four top highlights that are

Google Discover, AMP, Moz API: Week 29 in SEO

Week 29 of 2020 has been more dynamic due to important updates regarding Google Discover and how a website can be optimized to be processed

Test Rich Results: Week 28 in SEO

Howdy there! I hope your summer holiday didn’t make you miss too many weeks of blogging and updates. But no worries, I am reviewing all

Bing and Voice Search: Week 27 in SEO

2020 is probably the most interesting year over the past decade due to the COVID-19 global crisis, which altered people’s lives from the ground up.

Google Analytics Insights: Week 26 in SEO

Week 26 hasn’t been that generous with SEO updates, although online marketing looks like business as usual. To this time I have selected only two

Creative Brief template #1 (how to solve a Big Issue)

This Creative Brief template is focused on A Big Issue that the agency identifies by analyzing the Client Brief. At the start, the Client Brief highlights

Google Keen, GMB custom hours and more: Week 25 in SEO

Last week has been interesting in terms of SEO news. I’ve summarised the most important five updates below: Google My Business: New custom hours feature

26 Google Search Commands that make our life easier

As Google structures the information on the internet and SEO specialists such as myself comply to structure the data on our websites, the world’s no.1

How to create a viable Brand Positioning Statement

The Brand Positioning Statement (BPS) is considered by most people a strategic piece of content that must be included in the Brand Strategy. Although many

David Ogilvy wrote 13 predictions in 1985. Was he visionary?

David Ogilvy, the founder of Ogilvy & Mather ad agency, is probably the most famous adman that has ever lived. When he set up his

The Creative Brief: 11 questions answered

The creative brief is the salt and pepper of any creative effort, whether we discuss ad campaigns, branding, or events. There are many questions and debates

Category: Marketing