Category: Advertising

We may all agree that it’s really tough to create powerful ads. In fact, in almost every country around 90% of the advertisements are blunt

Are you a client looking for a way to brief a creative agency or freelancer for a campaign or a very specific creative task? Then make

David Ogilvy, the founder of Ogilvy & Mather ad agency, is probably the most famous adman that has ever lived. When he set up his

The creative brief is the salt and pepper of any creative effort, whether we discuss ad campaigns, branding, or events. There are many questions and debates

The Creative Brief is the most important document in an ad agency. A great one can inspire the creative teams, which in turn leads to