Advertising Archives | Stefan Stroe

The strategic planner in advertising

The strategic planner a.k.a. the strategist is an important team member of the advertising agency that is in charge of discovering and building creative strategies

The challenging journey to create powerful ads

We may all agree that it’s really tough to create powerful ads. In fact, in almost every country around 90% of the advertisements are blunt

Advertising Creativity: 3 hacks for the Blank Page Syndrome

For a marketeer, advertising creativity is a hot potato that needs to be handled with wisdom and special care. Creative management faces many challenges and

Understanding the Client Brief for a pitch

Are you a client looking for a way to brief a creative agency or freelancer for a campaign or a very specific creative task? Then make

Creative Brief template #1 (how to solve a Big Issue)

This Creative Brief template is focused on A Big Issue that the agency identifies by analyzing the Client Brief. At the start, the Client Brief highlights

David Ogilvy wrote 13 predictions in 1985. Was he visionary?

David Ogilvy, the founder of Ogilvy & Mather ad agency, is probably the most famous adman that has ever lived. When he set up his

The Creative Brief: 11 questions answered

The creative brief is the salt and pepper of any creative effort, whether we discuss ad campaigns, branding, or events. There are many questions and debates

3 Rules to writing a slick Creative Brief

The Creative Brief is the most important document in an ad agency. A great one can inspire the creative teams, which in turn leads to

Category: Advertising