ECommerce Archives | Stefan Stroe

eCRM Automation: Your next best marketing tool

Every year digital marketing gets more crowded with tools that claim to optimize customer data flows. The main purpose of these solutions is eCRM automation. How much

Lead generation marketing

If you are preoccupied with starting a lead generation (or shortly “lead gen”) marketing campaign, you probably are interested not only in mechanics and setup

eCommerce Customer Journey Map: Definition, benefits and structure

What changes does eCommerce, the end of the fourth industrial revolution, bring and how should marketing tactics adapt? Let’s go through some valuable insights about

Win in eCommerce with the right A/B test

Do you think you test your ads or landing pages enough? From my point of view, A/B tests never suffice, especially when your project is

Landing Page rules for eCommerce campaigns

Are you involved in digital marketing activities? Then probably you know that building the right Landing Page on your website is an empirical challenge for

Category: eCommerce

eCRM Automation: Your next best marketing tool

Lead generation marketing

eCommerce Customer Journey Map: Definition, benefits and structure

Win in eCommerce with the right A/B test

Landing Page rules for eCommerce campaigns