Category: Brand Strategy

Before delving into the pages of a well-structured marketing plan, let’s first find out how many types of such plans we could create and how

Marketing is a hot topic in any organization, so you may wonder why you need a marketing plan. How should it be built and what

Out of the three marketing concepts mentioned above, Brand Positioning is by far the most popular, used by both communication agencies and marketers. Brand Mantra

The Brand Positioning Statement (BPS) is considered by most people a strategic piece of content that must be included in the Brand Strategy. Although many