Digital Marketing Archives

CRM statistics (2021 update)

Everywhere around the world companies have developed a customer obsession, some of them trying to profile every client via detailed CRM statistics. In this article,

eCRM Automation: Your next best marketing tool

Every year digital marketing gets more crowded with tools that claim to optimize customer data flows. The main purpose of these solutions is eCRM automation. How much

Lead generation marketing

If you are preoccupied with starting a lead generation (or shortly “lead gen”) marketing campaign, you probably are interested not only in mechanics and setup

eCommerce Customer Journey Map: Definition, benefits and structure

What changes does eCommerce, the end of the fourth industrial revolution, bring and how should marketing tactics adapt? Let’s go through some valuable insights about

Microsoft Clarity vs Hotjar: All features compared

If you are one of my fellow digital geeks already using Hotjar but would like to have more UX analytics, you should read this Microsoft

Build a powerful structure for your Content Strategy

A study started by Content Marketing Institute (CMI) and MarketingProfs concluded that 63% of companies do not have a Content Marketing strategy in place. Although

Why content marketing is hype today

People use the Internet mainly because of the content that is available, and the volumes are increasing at a high pace. In fact, the latest

Win in eCommerce with the right A/B test

Do you think you test your ads or landing pages enough? From my point of view, A/B tests never suffice, especially when your project is

How often digital projects fail or get delayed and why

Digital projects are the bricks of the bigger structure called Digitalization. If a digital project fails, the entire transformation project suffers. You cannot have a

Digitalization – A war between generations of professionals

Business digitalization is a hot topic today online, especially on professional social platforms like Clubhouse. When I hear or read about companies’ journeys and struggles

Landing Page rules for eCommerce campaigns

Are you involved in digital marketing activities? Then probably you know that building the right Landing Page on your website is an empirical challenge for

Keyword stuffing – What is it and 3 free tools to measure it

Keyword stuffing is a black-hat SEO technique. Expect the worst in rankings if you use it. In this article, I will walk you through the

Request indexing works again in Google Search Console

Great news, the lost child has returned! I just noticed in my Google Search Console that after more than 2 months, the Request Indexing feature is back.

Microsoft Clarity: All features, price, how to install & activate

Microsoft Clarity is a free analytics tool that gives you more insights on how users are interacting with on your website. It’s a very good

Microsoft Clarity vs. Google Analytics: Which one is better?

Clarity is this a new measurement tool that was launched by Microsoft on October 28, 2020. Since then, people wonder what are the differences between

SEO Dictionary: 50 essential terms [Updated]

From rookie to SEO rock star, we all need to cover our bases in terms of knowledge and practice and an updated SEO Dictionary is

Web Stories carousels in Google apps – Week 43 in SEO

Google Web Stories is once again Story of the week. The freshest content format offered by Google is a bet taken by the leading search

Category: Digital Marketing