Digital Marketing Archives

microsoft clarity vs hotjar pricing comparison

SEO

Microsoft Clarity vs Hotjar: All features compared

If you are one of my fellow digital geeks already using Hotjar but would like to have more UX analytics, you should read this Microsoft

Content Marketing

Build a powerful structure for your Content Strategy

A study started by Content Marketing Institute (CMI) and MarketingProfs concluded that 63% of companies do not have a Content Marketing strategy in place. Although

Content Marketing

Why content marketing is hype today

People use the Internet mainly because of the content that is available, and the volumes are increasing at a high pace. In fact, the latest

eCommerce

Win in eCommerce with the right A/B test

Do you think you test your ads or landing pages enough? From my point of view, A/B tests never suffice, especially when your project is

Digitalization

How often digital projects fail or get delayed and why

Digital projects are the bricks of the bigger structure called Digitalization. If a digital project fails, the entire transformation project suffers. You cannot have a

Digitalization

Digitalization – A war between generations of professionals

Business digitalization is a hot topic today online, especially on professional social platforms like Clubhouse. When I hear or read about companies’ journeys and struggles

eCommerce

Landing Page rules for eCommerce campaigns

Are you involved in digital marketing activities? Then probably you know that building the right Landing Page on your website is an empirical challenge for

SEO

Keyword stuffing – What is it and 3 free tools to measure it

Keyword stuffing is a black-hat SEO technique. Expect the worst in rankings if you use it. In this article, I will walk you through the

SEO

Request indexing works again in Google Search Console

Great news, the lost child has returned! I just noticed in my Google Search Console that after more than 2 months, the Request Indexing feature is back.

SEO

Microsoft Clarity: All features, price, how to install & activate

Microsoft Clarity is a free analytics tool that gives you more insights on how users are interacting with on your website. It’s a very good

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Tools

Microsoft Clarity vs. Google Analytics: Which one is better?

Clarity is this a new measurement tool that was launched by Microsoft on October 28, 2020. Since then, people wonder what are the differences between

SEO

SEO Dictionary: 50 essential terms [Updated]

From rookie to SEO rock star, we all need to cover our bases in terms of knowledge and practice and an updated SEO Dictionary is

SEO

Web Stories carousels in Google apps – Week 43 in SEO

Google Web Stories is once again Story of the week. The freshest content format offered by Google is a bet taken by the leading search

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SEO

Google Search BERT and Analytics: Week 42 in SEO

Week 42 has been one of the most engaging in 2020, with important updates from Google regarding BERT, Google Search Console, and Google Analytics 4.

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SEO

How Autocomplete predictions work in Google – Week 41 in SEO

The only important news during Oct 5-11, 2020 was that Google shared via Danny Sullivan, Public Liaison for Search a list of valuable insights on how Autocomplete

SEO

Cloudflare caching for WordPress: Week 40 in SEO

This week, I selected another top story, very useful for millions of WordPress users struggling with sluggish websites. An older friend of this website, Cloudflare,

SEO

Web Stories plugin for WordPress: Week 39 in SEO

The SEO story of week 39, 2020 is that Google launched Web Stories plugin for the most popular website platform in the world, WordPress. Google

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SEO

regionsAllowed structured data: Week 38 in SEO

Week 38 has been more quiet than average on SEO headlines. However, an important story is that Google introduced regional indexing support for videos, which

SEO

Bing Webmaster Tools and GMB attributes: Week 37 in SEO

This week we’ve witnessed a few interesting stories, out of which I selected one about Bing Webmaster Tools, which brought a new URL Inspector Tool,

Category: Digital Marketing