Win in eCommerce with the right A/B test
Do you think you test your ads or landing pages enough? From my point of view, A/B tests never suffice, especially when your project is
Do you think you test your ads or landing pages enough? From my point of view, A/B tests never suffice, especially when your project is
Digital projects are the bricks of the bigger structure called Digitalization. If a digital project fails, the entire transformation project suffers. You cannot have a
Business digitalization is a hot topic today online, especially on professional social platforms like Clubhouse. When I hear or read about companies’ journeys and struggles
Are you involved in digital marketing activities? Then probably you know that building the right Landing Page on your website is an empirical challenge for
I want to promote myself, even sell products and services. But do I know who? Do I have all the details about my ideal client?
Shopper insights help us prioritize better sales and merchandising opportunities. The best way to capitalize on them is to write a powerful shopper marketing strategy
It is critical to understand why shoppers decide to choose a brand over another and here comes into play shopper marketing, a dedicated area in
We may all agree that it’s really tough to create powerful ads. In fact, in almost every country around 90% of the advertisements are blunt
Out of the three marketing concepts mentioned above, Brand Positioning is by far the most popular, used by both communication agencies and marketers. Brand Mantra
Keyword stuffing is a black-hat SEO technique. Expect the worst in rankings if you use it. In this article, I will walk you through the
Great news, the lost child has returned! I just noticed in my Google Search Console that after more than 2 months, the Request Indexing feature is back.
Microsoft Clarity is a free analytics tool that gives you more insights on how users are interacting with on your website. It’s a very good
Clarity is this a new measurement tool that was launched by Microsoft on October 28, 2020. Since then, people wonder what are the differences between
For a marketeer, advertising creativity is a hot potato that needs to be handled with wisdom and special care. Creative management faces many challenges and
From rookie to SEO rock star, we all need to cover our bases in terms of knowledge and practice and an updated SEO Dictionary is
Are you a client looking for a way to brief a creative agency or freelancer for a campaign or a very specific creative task? Then make
Google Web Stories is once again Story of the week. The freshest content format offered by Google is a bet taken by the leading search
Week 42 has been one of the most engaging in 2020, with important updates from Google regarding BERT, Google Search Console, and Google Analytics 4.
The only important news during Oct 5-11, 2020 was that Google shared via Danny Sullivan, Public Liaison for Search a list of valuable insights on how Autocomplete
This week, I selected another top story, very useful for millions of WordPress users struggling with sluggish websites. An older friend of this website, Cloudflare,
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