Mobile-first indexing, SEO gender gap: Week 30 in SEO

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During Week 30 of 2020, I ran into lots of interesting updates, but after filtering the “official sources”, I kept four top highlights that are surely interesting for┬ápeople dealing with SEO topics.

Google webmasters: Prepare for mobile-first indexing

Google shared on its Webmaster blog more insights on how to prepare for mobile-first indexing, announced to be launched March 2021.

Here are the top 3 rules for mobile-first indexing:

  • Check that Googlebot can parse the content of your pages;
  • Verify that primary content is the same on desktop and mobile;
  • Ensure multimedia (images and videos) are of good quality.

Read all the details here.

Google Search Console: News tab filtering

Thanks to their persistent research, SEO managers have one more criterion to filter their Google Search results alongside Web, Image and Video options, because Google added a News filtering in their Google Search Console.

See how to use the filter in the image below:

News Google Search Console

Bing WordPress plugin helps you index your content instantly

In case you own a WordPress site and you pay attention to the traffic coming from Bing, I recommend you to install their new WordPress plugin.

Installation is simple, and activation can be done from your Bing Webmasters page, creating a 32-characters API key. Once activated, the plugin will submit new posts to Bing Index.

Check out the free Bing WordPress plugin on the Bing blog.

Study: The gender gap in the SEO industry

On August 24th, Moz.com announced the results of a survey performed by Nord Star Inbound called┬áState of SEO 2020, which covered 652 professionals in 51 countries. Although the statistical sample distribution wasn’t ideal, the topline results are interesting.

The study concluded that the Men: Women ratio was 2:1,  maintaining almost the same as other similar studies that were completed in 2013 and 2015.

Additionally, the best-paid professionals are the SEO technical experts, so if you want to make more bucks in this industry, that’s the best (and hardest) choice.

Read more details here.