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Shopper marketing

Buyer persona in marketing

I want to promote myself, even sell products and services. But do I know who? Do I have all the details about my ideal client?

Shopper marketing

The guide on shopper marketing, insights and strategies

Shopper insights help us prioritize better sales and merchandising opportunities. The best way to capitalize on them is to write a powerful shopper marketing strategy

Shopper marketing

An introduction to shopper marketing – Definition, role and insights

It is critical to understand why shoppers decide to choose a brand over another and here comes into play shopper marketing, a dedicated area in

Advertising

The challenging journey to create powerful ads

We may all agree that it’s really tough to create powerful ads. In fact, in almost every country around 90% of the advertisements are blunt

Brand Strategy

How to use brand mantra and brand essence vs. brand positioning

Out of the three marketing concepts mentioned above, Brand Positioning is by far the most popular, used by both communication agencies and marketers. Brand Mantra

SEO

Keyword stuffing – What is it and 3 free tools to measure it

Keyword stuffing is a black-hat SEO technique. Expect the worst in rankings if you use it. In this article, I will walk you through the

Music

The A Team guitar cover – Video and chords

The A Team cover (video) This is an acoustic cover of The A Team by Ed Sheeran that I recorded and which includes guitar, bass,

SEO

Request indexing works again in Google Search Console

Great news, the lost child has returned! I just noticed in my Google Search Console that after more than 2 months, the Request Indexing feature is back.

SEO

Microsoft Clarity: All features, price, how to install & activate

Microsoft Clarity is a free analytics tool that gives you more insights on how users are interacting with on your website. It’s a very good

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Tools

Microsoft Clarity vs. Google Analytics: Which one is better?

Clarity is this a new measurement tool that was launched by Microsoft on October 28, 2020. Since then, people wonder what are the differences between

Advertising

Advertising Creativity: 3 hacks for the Blank Page Syndrome

For a marketeer, advertising creativity is a hot potato that needs to be handled with wisdom and special care. Creative management faces many challenges and

SEO

SEO Dictionary: 50 essential terms [Updated]

From rookie to SEO rock star, we all need to cover our bases in terms of knowledge and practice and an updated SEO Dictionary is

Advertising vocabulary

Understanding the Client Brief for a pitch

Are you a client looking for a way to brief a creative agency or freelancer for a campaign or a very specific creative task? Then make

SEO

Web Stories carousels in Google apps – Week 43 in SEO

Google Web Stories is once again Story of the week. The freshest content format offered by Google is a bet taken by the leading search

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SEO

Google Search BERT and Analytics: Week 42 in SEO

Week 42 has been one of the most engaging in 2020, with important updates from Google regarding BERT, Google Search Console, and Google Analytics 4.

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SEO

How Autocomplete predictions work in Google – Week 41 in SEO

The only important news during Oct 5-11, 2020 was that Google shared via Danny Sullivan, Public Liaison for Search a list of valuable insights on how Autocomplete

SEO

Cloudflare caching for WordPress: Week 40 in SEO

This week, I selected another top story, very useful for millions of WordPress users struggling with sluggish websites. An older friend of this website, Cloudflare,

SEO

Web Stories plugin for WordPress: Week 39 in SEO

The SEO story of week 39, 2020 is that Google launched Web Stories plugin for the most popular website platform in the world, WordPress. Google

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SEO

regionsAllowed structured data: Week 38 in SEO

Week 38 has been more quiet than average on SEO headlines. However, an important story is that Google introduced regional indexing support for videos, which

SEO

Bing Webmaster Tools and GMB attributes: Week 37 in SEO

This week we’ve witnessed a few interesting stories, out of which I selected one about Bing Webmaster Tools, which brought a new URL Inspector Tool,

Author: Stefan