Stroe Stefan, Author At Stefan Stroe |

The PR agency pitch brief example (PDF included)

Everywhere around the world, Public Relations suppliers that participate in auctions receive a PR agency pitch brief from the client company that organizes the selection.

The PR agency pitch: 10 successful rules

The PR agency pitch is a selection process that has to be both effective and objective. In order to maximize its success, I recommend you

Digital Marketing

Clubhouse app features, explained (2021)

Since its launch, Clubhouse has been one of the fastest-growing apps for mobile devices in the world, with over 10 million users worldwide. Clubhouse app

Brand Strategy

Types of marketing plans used by digitally-focused companies

Before delving into the pages of a well-structured marketing plan, let’s first find out how many types of such plans we could create and how

Brand Strategy

Why you need a Marketing Plan for your business ASAP

Marketing is a hot topic in any organization, so you may wonder why you need a marketing plan. How should it be built and what

eCommerce

Customer Journey Map for eCommerce

What changes does eCommerce, the end of the fourth industrial revolution, bring and how should marketing tactics adapt? Let’s go through some valuable insights about

Marketing Dictionary

Hierarchy of Effects – 50 years in marketing

The hierarchy of effects is a 50-year-old model invented by marketers Gary A. Steiner and Robert James “Bob” Lavidge. This year it celebrates 50 years

Marketing Dictionary

AIDA model – 100 years of marketing and advertising glory

The AIDA (Attention > Interest > Desire > Action) is the most popular hierarchy of effects model used in marketing and advertising. What AIDA stands

microsoft clarity vs hotjar pricing comparison

SEO

Microsoft Clarity vs Hotjar: All features compared

If you are one of my fellow digital geeks already using Hotjar but would like to have more UX analytics, you should read this Microsoft

Marketing

My POV on what Digital Marketing is, with goods and bads

How many times have you run into the term Digital Marketing during the last 24 hours? If you own or work for a brand that

Content Marketing

Build a powerful structure for your Content Strategy

A study started by Content Marketing Institute (CMI) and MarketingProfs concluded that 63% of companies do not have a Content Marketing strategy in place. Although

Content Marketing

Why content marketing is hype today

People use the Internet mainly because of the content that is available, and the volumes are increasing at a high pace. In fact, the latest

eCommerce

Win in eCommerce with the right A/B test

Do you think you test your ads or landing pages enough? From my point of view, A/B tests never suffice, especially when your project is

Digitalization

How often digital projects fail or get delayed and why

Digital projects are the bricks of the bigger structure called Digitalization. If a digital project fails, the entire transformation project suffers. You cannot have a

Digitalization

Digitalization – A war between generations of professionals

Business digitalization is a hot topic today online, especially on professional social platforms like Clubhouse. When I hear or read about companies’ journeys and struggles

eCommerce

Landing Page rules for eCommerce campaigns

Are you involved in digital marketing activities? Then probably you know that building the right Landing Page on your website is an empirical challenge for

Shopper marketing

Buyer persona in marketing

I want to promote myself, even sell products and services. But do I know who? Do I have all the details about my ideal client?

Shopper marketing

The guide on shopper marketing, insights and strategies

Shopper insights help us prioritize better sales and merchandising opportunities. The best way to capitalize on them is to write a powerful shopper marketing strategy

Shopper marketing

An introduction to shopper marketing – Definition, role and insights

It is critical to understand why shoppers decide to choose a brand over another and here comes into play shopper marketing, a dedicated area in

Author: Stroe Stefan