Outdoor advertising – First things you need to know
I don’t know about you, but I’m very interested in street Outdoor Advertising, especially in the big formats such as meshes and digital billboards. In the
I don’t know about you, but I’m very interested in street Outdoor Advertising, especially in the big formats such as meshes and digital billboards. In the
Working in social media forces you deal with target groups in every single client brief that you receive. One of the primary steps that you
The strategic planner a.k.a. the strategist is an important team member of the advertising agency that is in charge of discovering and building creative strategies
Email marketing is the culprit why hundreds of emails rush into your Inbox or SPAM folders, but the reason for the headlines is that make
Everywhere around the world companies have developed a customer obsession, some of them trying to profile every client via detailed CRM statistics. In this article,
Every year digital marketing gets more crowded with tools that claim to optimize customer data flows. The main purpose of these solutions is eCRM automation. How much
If you are preoccupied with starting a lead generation (or shortly “lead gen”) marketing campaign, you probably are interested not only in mechanics and setup
Big data in healthcare is a critical digital asset that ultimately can lead to increasing the human lifespan anywhere across the globe. For example, big
Big data marketing is changing the way businesses make decisions by integrating more analytics into their strategic rationales. Data has increased dramatically in recent years
Everywhere around the world, Public Relations suppliers that participate in auctions receive a PR agency pitch brief from the client company that organizes the selection.
The PR agency pitch is a selection process that has to be both effective and objective. In order to maximize its success, I recommend you
Since its launch, Clubhouse has been one of the fastest-growing apps for mobile devices in the world, with over 10 million users worldwide. Clubhouse app
Before delving into the pages of a well-structured marketing plan, let’s first find out how many types of such plans we could create and how
Marketing is a hot topic in any organization, so you may wonder why you need a marketing plan. How should it be built and what
What changes does eCommerce, the end of the fourth industrial revolution, bring and how should marketing tactics adapt? Let’s go through some valuable insights about
The hierarchy of effects is a 50-year-old model invented by marketers Gary A. Steiner and Robert James “Bob” Lavidge. This year it celebrates 50 years
The AIDA (Attention > Interest > Desire > Action) is the most popular hierarchy of effects model used in marketing and advertising. What AIDA stands
This morning I joined a social media talk on Clubhouse audio social media chat app and the experience that followed inspired me to write this
If you are one of my fellow digital geeks already using Hotjar but would like to have more UX analytics, you should read this Microsoft
How many times have you run into the term Digital Marketing during the last 24 hours? If you own or work for a brand that
This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.
If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.
This website uses Google Analytics to collect anonymous information such as the number of visitors to the site, and the most popular pages.
Keeping this cookie enabled helps us to improve our website.
Please enable Strictly Necessary Cookies first so that we can save your preferences!