Stroe Stefan, Author At Stefan Stroe |

The strategic planner in advertising

The strategic planner a.k.a. the strategist is an important team member of the advertising agency that is in charge of discovering and building creative strategies

Email Marketing: 20+ great tips for your next campaign

Email marketing is the culprit why hundreds of emails rush into your Inbox or SPAM folders, but the reason for the headlines is that make

CRM statistics (2021 update)

Everywhere around the world companies have developed a customer obsession, some of them trying to profile every client via detailed CRM statistics. In this article,

eCRM Automation: Your next best marketing tool

Every year digital marketing gets more crowded with tools that claim to optimize customer data flows. The main purpose of these solutions is eCRM automation. How much

Lead generation marketing

If you are preoccupied with starting a lead generation (or shortly “lead gen”) marketing campaign, you probably are interested not only in mechanics and setup

Big Data in Healthcare: New facts and statistics

Big data in healthcare is a critical digital asset that ultimately can lead to increasing the human lifespan anywhere across the globe. For example, big

Big Data Marketing: Definition, typologies and usage

Big data marketing is changing the way businesses make decisions by integrating more analytics into their strategic rationales. Data has increased dramatically in recent years

The PR agency pitch brief example (PDF included)

Everywhere around the world, Public Relations suppliers that participate in auctions receive a PR agency pitch brief from the client company that organizes the selection.

The PR agency pitch: 10 successful rules

The PR agency pitch is a selection process that has to be both effective and objective. In order to maximize its success, I recommend you

Types of marketing plans used by digitally-focused companies

Before delving into the pages of a well-structured marketing plan, let’s first find out how many types of such plans we could create and how

Why you need a Marketing Plan for your business ASAP

Marketing is a hot topic in any organization, so you may wonder why you need a marketing plan. How should it be built and what

eCommerce Customer Journey Map: Definition, benefits and structure

What changes does eCommerce, the end of the fourth industrial revolution, bring and how should marketing tactics adapt? Let’s go through some valuable insights about

Hierarchy of Effects – 50 years in marketing

The hierarchy of effects is a 50-year-old model invented by marketers Gary A. Steiner and Robert James “Bob” Lavidge. This year it celebrates 50 years

AIDA model – 100 years of marketing and advertising glory

The AIDA (Attention > Interest > Desire > Action) is the most popular hierarchy of effects model used in marketing and advertising. What AIDA stands

Microsoft Clarity vs Hotjar: All features compared

If you are one of my fellow digital geeks already using Hotjar but would like to have more UX analytics, you should read this Microsoft

My POV on what Digital Marketing is, with goods and bads

How many times have you run into the term Digital Marketing during the last 24 hours? If you own or work for a brand that

Build a powerful structure for your Content Strategy

A study started by Content Marketing Institute (CMI) and MarketingProfs concluded that 63% of companies do not have a Content Marketing strategy in place. Although

Author: Stroe Stefan