Marketing articles are written by Stefan Stroe – including topics about Content Marketing, Social Media, SEO, eCommerce and Digitalization.
Digital projects are the bricks of the bigger structure called Digitalization. If a digital project fails, the entire transformation project suffers. You cannot have a… Read More »How often digital projects fail or get delayed and why
It is critical to understand why shoppers decide to choose a brand over another and here comes into play shopper marketing, a dedicated area in… Read More »An introduction to shopper marketing – Definition, role and insights
For a marketeer, advertising creativity is a hot potato that needs to be handled with wisdom and special care. Creative management faces many challenges and… Read More »Advertising Creativity: 3 hacks for the Blank Page Syndrome
Clarity is this a new measurement tool that was launched by Microsoft on October 28, 2020. Since then, people wonder what are the differences between… Read More »Microsoft Clarity vs. Google Analytics: Which one is better?
Microsoft Clarity is a free analytics tool that gives you more insights on how users are interacting with on your website. It’s a very good… Read More »Microsoft Clarity: All features, price, how to install & activate
Great news, the lost child has returned! I just noticed in my Google Search Console that after more than 2 months, the Request Indexing feature is back.… Read More »Request indexing works again in Google Search Console
Brieful de creație este sare și piperul oricărui efort creativ, indiferent dacă discutăm despre campanii publicitare, branding sau evenimente. Există multe întrebări și dezbateri în… Read More »Brieful de creație – 10 aspecte importante
În acest articol am pregătit un model de Brief de Creație axat pe o problemă importantă pe care agenția de comunicare o identifică analizând Brieful… Read More »Model de brief de creație cu focus pe problema nr.1
Keyword stuffing is a black-hat SEO technique. Expect the worst in rankings if you use it. In this article, I will walk you through the… Read More »Keyword stuffing – What is it and 3 free tools to measure it
Out of the three marketing concepts mentioned above, Brand Positioning is by far the most popular, used by both communication agencies and marketers. Brand Mantra… Read More »How to use brand mantra and brand essence vs. brand positioning
