Buyer persona in marketing
I want to promote myself, even sell products and services. But do I know who? Do I have all the details about my ideal client?… Read More »Buyer persona in marketing
Marketing
Marketing articles are written by Stefan Stroe – including topics about Content Marketing, Social Media, SEO, eCommerce and Digitalization.
Advertising Creativity: 3 hacks for the Blank Page Syndrome
For a marketeer, advertising creativity is a hot potato that needs to be handled with wisdom and special care. Creative management faces many challenges and… Read More »Advertising Creativity: 3 hacks for the Blank Page Syndrome
Microsoft Clarity vs. Google Analytics: Which one is better?
Clarity is this a new measurement tool that was launched by Microsoft on October 28, 2020. Since then, people wonder what are the differences between… Read More »Microsoft Clarity vs. Google Analytics: Which one is better?
Microsoft Clarity: All features, price, how to install & activate
Microsoft Clarity is a free analytics tool that gives you more insights on how users are interacting with on your website. It’s a very good… Read More »Microsoft Clarity: All features, price, how to install & activate
Request indexing works again in Google Search Console
Great news, the lost child has returned! I just noticed in my Google Search Console that after more than 2 months, the Request Indexing feature is back.… Read More »Request indexing works again in Google Search Console
Brieful de creație – 10 aspecte importante
Brieful de creație este sare și piperul oricărui efort creativ, indiferent dacă discutăm despre campanii publicitare, branding sau evenimente. Există multe întrebări și dezbateri în… Read More »Brieful de creație – 10 aspecte importante
Model de brief de creație cu focus pe problema nr.1
În acest articol am pregătit un model de Brief de Creație axat pe o problemă importantă pe care agenția de comunicare o identifică analizând Brieful… Read More »Model de brief de creație cu focus pe problema nr.1
Keyword stuffing – What is it and 3 free tools to measure it
Keyword stuffing is a black-hat SEO technique. Expect the worst in rankings if you use it. In this article, I will walk you through the… Read More »Keyword stuffing – What is it and 3 free tools to measure it
How to use brand mantra and brand essence vs. brand positioning
Out of the three marketing concepts mentioned above, Brand Positioning is by far the most popular, used by both communication agencies and marketers. Brand Mantra… Read More »How to use brand mantra and brand essence vs. brand positioning
The challenging journey to create powerful ads
We may all agree that it’s really tough to create powerful ads. In fact, in almost every country around 90% of the advertisements are blunt… Read More »The challenging journey to create powerful ads