Lead generation marketing
If you are preoccupied with starting a lead generation (or shortly “lead gen”) marketing campaign, you probably are interested not only in mechanics and setup… Read More »Lead generation marketing
Marketing
Marketing articles are written by Stefan Stroe – including topics about Content Marketing, Social Media, SEO, eCommerce and Digitalization.
Why you need a Marketing Plan for your business ASAP
Marketing is a hot topic in any organization, so you may wonder why you need a marketing plan. How should it be built and what… Read More »Why you need a Marketing Plan for your business ASAP
Types of marketing plans used by digitally-focused companies
Before delving into the pages of a well-structured marketing plan, let’s first find out how many types of such plans we could create and how… Read More »Types of marketing plans used by digitally-focused companies
Clubhouse app features, explained (2021)
Since its launch, Clubhouse has been one of the fastest-growing apps for mobile devices in the world, with over 10 million users worldwide. Clubhouse app… Read More »Clubhouse app features, explained (2021)
The PR agency pitch: 10 successful rules
The PR agency pitch is a selection process that has to be both effective and objective. In order to maximize its success, I recommend you… Read More »The PR agency pitch: 10 successful rules
The PR agency pitch brief example (PDF included)
Everywhere around the world, Public Relations suppliers that participate in auctions receive a PR agency pitch brief from the client company that organizes the selection.… Read More »The PR agency pitch brief example (PDF included)
My POV on what Digital Marketing is, with goods and bads
How many times have you run into the term Digital Marketing during the last 24 hours? If you own or work for a brand that… Read More »My POV on what Digital Marketing is, with goods and bads
Microsoft Clarity vs Hotjar: All features compared
If you are one of my fellow digital geeks already using Hotjar but would like to have more UX analytics, you should read this Microsoft… Read More »Microsoft Clarity vs Hotjar: All features compared
Clubhouse Room Rules: How to moderate and grow a room
This morning I joined a social media talk on Clubhouse audio social media chat app and the experience that followed inspired me to write this… Read More »Clubhouse Room Rules: How to moderate and grow a room
AIDA model – 100 years of marketing and advertising glory
The AIDA (Attention > Interest > Desire > Action) is the most popular hierarchy of effects model used in marketing and advertising. What AIDA stands… Read More »AIDA model – 100 years of marketing and advertising glory