[sc_fs_faq html=”true” headline=”h2″ img=”2998″ question=”What is the definition of Creative Brief?” img_alt=”Creative Brief” css_class=””]The Creative Brief is a standardized document that is used by communication agencies. It helps creative departments to generate communication ideas that serve a certain marketing objective. It includes several text fields, which may vary significantly from one agency to another. The Creative Brief was invented to translate marketing objectives into non-technical language, maximising the creative potential of a new advertisement or a new communication campaign. [/sc_fs_faq]
