The AIDA (Attention > Interest > Desire > Action) is the most popular hierarchy of effects model used in marketing and advertising. What AIDA stands… Read More »AIDA model – 100 years of marketing and advertising glory

The hierarchy of effects is a 50-year-old model invented by marketers Gary A. Steiner and Robert James “Bob” Lavidge. This year it celebrates 50 years… Read More »Hierarchy of Effects – 50 years in marketing

What changes does eCommerce, the end of the fourth industrial revolution, bring and how should marketing tactics adapt? Let’s go through some valuable insights about… Read More »eCommerce Customer Journey Map: Definition, benefits and structure

Do you think you test your ads or landing pages enough? From my point of view, A/B tests never suffice, especially when your project is… Read More »Win in eCommerce with the right A/B test

People use the Internet mainly because of the content that is available, and the volumes are increasing at a high pace. In fact, the latest… Read More »Why content marketing is hype today

Shopper insights help us prioritize better sales and merchandising opportunities. The best way to capitalize on them is to write a powerful shopper marketing strategy… Read More »The guide on shopper marketing, insights and strategies

I want to promote myself, even sell products and services. But do I know who? Do I have all the details about my ideal client?… Read More »Buyer persona in marketing

Are you involved in digital marketing activities? Then probably you know that building the right Landing Page on your website is an empirical challenge for… Read More »Landing Page rules for eCommerce campaigns

Business digitalization is a hot topic today online, especially on professional social platforms like Clubhouse. When I hear or read about companies’ journeys and struggles… Read More »Digitalization – A war between generations of professionals