Marketing

Working in social media forces you deal with target groups in every single client brief that you receive. One of the primary steps that you… Read More »How to discover your Social Media Target Group

I don’t know about you, but I’m very interested in street Outdoor Advertising, especially in the big formats such as meshes and digital billboards. In the… Read More »Outdoor advertising – First things you need to know

The strategic planner a.k.a. the strategist is an important team member of the advertising agency that is in charge of discovering and building creative strategies… Read More »The strategic planner in advertising

Every year digital marketing gets more crowded with tools that claim to optimize customer data flows. The main purpose of these solutions is eCRM automation.  How much… Read More »eCRM Automation: Your next best marketing tool

Everywhere around the world companies have developed a customer obsession, some of them trying to profile every client via detailed CRM statistics. In this article,… Read More »CRM statistics (2021 update)

Email marketing is the culprit why hundreds of emails rush into your Inbox or SPAM folders, but the reason for the headlines is that make… Read More »Email Marketing: 20+ great tips for your next campaign

Big data marketing is changing the way businesses make decisions by integrating more analytics into their strategic rationales. Data has increased dramatically in recent years… Read More »Big Data Marketing: Definition, typologies and usage

Big data in healthcare is a critical digital asset that ultimately can lead to increasing the human lifespan anywhere across the globe. For example, big… Read More »Big Data in Healthcare: New facts and statistics