If you are preoccupied with starting a lead generation (or shortly “lead gen”) marketing campaign, you probably are interested not only in mechanics and setup… Read More »Lead generation marketing

Before delving into the pages of a well-structured marketing plan, let’s first find out how many types of such plans we could create and how… Read More »Types of marketing plans used by digitally-focused companies

Since its launch, Clubhouse has been one of the fastest-growing apps for mobile devices in the world, with over 10 million users worldwide. Clubhouse app… Read More »Clubhouse app features, explained (2021)

The PR agency pitch is a selection process that has to be both effective and objective. In order to maximize its success, I recommend you… Read More »The PR agency pitch: 10 successful rules

Everywhere around the world, Public Relations suppliers that participate in auctions receive a PR agency pitch brief from the client company that organizes the selection.… Read More »The PR agency pitch brief example (PDF included)

Marketing is a hot topic in any organization, so you may wonder why you need a marketing plan. How should it be built and what… Read More »Why you need a Marketing Plan for your business ASAP

Do you think you test your ads or landing pages enough? From my point of view, A/B tests never suffice, especially when your project is… Read More »Win in eCommerce with the right A/B test

People use the Internet mainly because of the content that is available, and the volumes are increasing at a high pace. In fact, the latest… Read More »Why content marketing is hype today

A study started by Content Marketing Institute (CMI) and MarketingProfs concluded that 63% of companies do not have a Content Marketing strategy in place. Although… Read More »Build a powerful structure for your Content Strategy

How many times have you run into the term Digital Marketing during the last 24 hours? If you own or work for a brand that… Read More »My POV on what Digital Marketing is, with goods and bads