Lead generation marketing
If you are preoccupied with starting a lead generation (or shortly “lead gen”) marketing campaign, you probably are interested not only in mechanics and setup… Read More »Lead generation marketing
Marketing
Marketing articles are written by Stefan Stroe – including topics about Content Marketing, Social Media, SEO, eCommerce and Digitalization.
Why you need a Marketing Plan for your business ASAP
Marketing is a hot topic in any organization, so you may wonder why you need a marketing plan. How should it be built and what… Read More »Why you need a Marketing Plan for your business ASAP
Types of marketing plans used by digitally-focused companies
Before delving into the pages of a well-structured marketing plan, let’s first find out how many types of such plans we could create and how… Read More »Types of marketing plans used by digitally-focused companies
Clubhouse app features, explained (2021)
Since its launch, Clubhouse has been one of the fastest-growing apps for mobile devices in the world, with over 10 million users worldwide. Clubhouse app… Read More »Clubhouse app features, explained (2021)
The PR agency pitch: 10 successful rules
The PR agency pitch is a selection process that has to be both effective and objective. In order to maximize its success, I recommend you… Read More »The PR agency pitch: 10 successful rules
The PR agency pitch brief example (PDF included)
Everywhere around the world, Public Relations suppliers that participate in auctions receive a PR agency pitch brief from the client company that organizes the selection.… Read More »The PR agency pitch brief example (PDF included)
Hierarchy of Effects – 50 years in marketing
The hierarchy of effects is a 50-year-old model invented by marketers Gary A. Steiner and Robert James “Bob” Lavidge. This year it celebrates 50 years… Read More »Hierarchy of Effects – 50 years in marketing
eCommerce Customer Journey Map: Definition, benefits and structure
What changes does eCommerce, the end of the fourth industrial revolution, bring and how should marketing tactics adapt? Let’s go through some valuable insights about… Read More »eCommerce Customer Journey Map: Definition, benefits and structure
Win in eCommerce with the right A/B test
Do you think you test your ads or landing pages enough? From my point of view, A/B tests never suffice, especially when your project is… Read More »Win in eCommerce with the right A/B test
Why content marketing is hype today
People use the Internet mainly because of the content that is available, and the volumes are increasing at a high pace. In fact, the latest… Read More »Why content marketing is hype today