Big data marketing is changing the way businesses make decisions by integrating more analytics into their strategic rationales. Data has increased dramatically in recent years… Read More »Big Data Marketing: Definition, typologies and usage

Marketing is a hot topic in any organization, so you may wonder why you need a marketing plan. How should it be built and what… Read More »Why you need a Marketing Plan for your business ASAP

Before delving into the pages of a well-structured marketing plan, let’s first find out how many types of such plans we could create and how… Read More »Types of marketing plans used by digitally-focused companies

Since its launch, Clubhouse has been one of the fastest-growing apps for mobile devices in the world, with over 10 million users worldwide. Clubhouse app… Read More »Clubhouse app features, explained (2021)

The PR agency pitch is a selection process that has to be both effective and objective. In order to maximize its success, I recommend you… Read More »The PR agency pitch: 10 successful rules

Everywhere around the world, Public Relations suppliers that participate in auctions receive a PR agency pitch brief from the client company that organizes the selection.… Read More »The PR agency pitch brief example (PDF included)

People use the Internet mainly because of the content that is available, and the volumes are increasing at a high pace. In fact, the latest… Read More »Why content marketing is hype today

A study started by Content Marketing Institute (CMI) and MarketingProfs concluded that 63% of companies do not have a Content Marketing strategy in place. Although… Read More »Build a powerful structure for your Content Strategy

How many times have you run into the term Digital Marketing during the last 24 hours? If you own or work for a brand that… Read More »My POV on what Digital Marketing is, with goods and bads

If you are one of my fellow digital geeks already using Hotjar but would like to have more UX analytics, you should read this Microsoft… Read More »Microsoft Clarity vs Hotjar: All features compared