Stefan Stroe
Next-gen Marketing & AI
Shopper insights help us prioritize better sales and merchandising opportunities. The best way to capitalize on them is to write a powerful shopper marketing strategy… Read More »The guide on shopper marketing, insights and strategies
It is critical to understand why shoppers decide to choose a brand over another and here comes into play shopper marketing, a dedicated area in… Read More »An introduction to shopper marketing – Definition, role and insights
We may all agree that it’s really tough to create powerful ads. In fact, in almost every country around 90% of the advertisements are blunt… Read More »The challenging journey to create powerful ads
Out of the three marketing concepts mentioned above, Brand Positioning is by far the most popular, used by both communication agencies and marketers. Brand Mantra… Read More »How to use brand mantra and brand essence vs. brand positioning
Keyword stuffing is a black-hat SEO technique. Expect the worst in rankings if you use it. In this article, I will walk you through the… Read More »Keyword stuffing – What is it and 3 free tools to measure it
The A Team cover (video) This is an acoustic cover of The A Team by Ed Sheeran that I recorded and which includes guitar, bass,… Read More »The A Team guitar cover – Video and chords
În acest articol am pregătit un model de Brief de Creație axat pe o problemă importantă pe care agenția de comunicare o identifică analizând Brieful… Read More »Model de brief de creație cu focus pe problema nr.1
Brieful de creație este sare și piperul oricărui efort creativ, indiferent dacă discutăm despre campanii publicitare, branding sau evenimente. Există multe întrebări și dezbateri în… Read More »Brieful de creație – 10 aspecte importante
Great news, the lost child has returned! I just noticed in my Google Search Console that after more than 2 months, the Request Indexing feature is back.… Read More »Request indexing works again in Google Search Console
Microsoft Clarity is a free analytics tool that gives you more insights on how users are interacting with on your website. It’s a very good… Read More »Microsoft Clarity: All features, price, how to install & activate
