Stefan

Everywhere around the world, Public Relations suppliers that participate in auctions receive a PR agency pitch brief from the client company that organizes the selection.… Read More »The PR agency pitch brief example (PDF included)

The PR agency pitch is a selection process that has to be both effective and objective. In order to maximize its success, I recommend you… Read More »The PR agency pitch: 10 successful rules

Since its launch, Clubhouse has been one of the fastest-growing apps for mobile devices in the world, with over 10 million users worldwide. Clubhouse app… Read More »Clubhouse app features, explained (2021)

Before delving into the pages of a well-structured marketing plan, let’s first find out how many types of such plans we could create and how… Read More »Types of marketing plans used by digitally-focused companies

Marketing is a hot topic in any organization, so you may wonder why you need a marketing plan. How should it be built and what… Read More »Why you need a Marketing Plan for your business ASAP

What changes does eCommerce, the end of the fourth industrial revolution, bring and how should marketing tactics adapt? Let’s go through some valuable insights about… Read More »eCommerce Customer Journey Map: Definition, benefits and structure

The hierarchy of effects is a 50-year-old model invented by marketers Gary A. Steiner and Robert James “Bob” Lavidge. This year it celebrates 50 years… Read More »Hierarchy of Effects – 50 years in marketing

The AIDA (Attention > Interest > Desire > Action) is the most popular hierarchy of effects model used in marketing and advertising. What AIDA stands… Read More »AIDA model – 100 years of marketing and advertising glory

This morning I joined a social media talk on Clubhouse audio social media chat app and the experience that followed inspired me to write this… Read More »Clubhouse Room Rules: How to moderate and grow a room