The definition of Creative Brief
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Marketing
Marketing articles are written by Stefan Stroe – including topics about Content Marketing, Social Media, SEO, eCommerce and Digitalization.
The Creative Brief: 11 questions answered
The creative brief is the salt and pepper of any creative effort, whether we discuss ad campaigns, branding, or events. There are many questions and debates… Read More »The Creative Brief: 11 questions answered
David Ogilvy wrote 13 predictions in 1985. Was he visionary?
David Ogilvy, the founder of Ogilvy & Mather ad agency, is probably the most famous adman that has ever lived. When he set up his… Read More »David Ogilvy wrote 13 predictions in 1985. Was he visionary?
David Ogilvy a făcut 13 previziuni în 1985. A fost el un vizionar?
David Ogilvy, fondatorul agenției de publicitate Ogilvy & Mather, este probabil cel mai cunoscut om de publicitate. Când și-a înființat boutique-ul creativ în 1949, a… Read More »David Ogilvy a făcut 13 previziuni în 1985. A fost el un vizionar?
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The Brand Positioning Statement (BPS) is considered by most people a strategic piece of content that must be included in the Brand Strategy. Although many… Read More »How to create a viable Brand Positioning Statement
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Viteza site-ului web este un factor constant de stres printre specialiștii SEO care scriu conținut pentru utilizatori și nu pentru algoritmul căutare Google. Cineva poate… Read More »Uită de viteza site-ului (dar nu complet)
Synevo Bulgaria – Campania disruptivă de marketing “Manifest”
În timp ce am lucrat ca director de marketing pentru Synevo Bulgaria, am stabilit împreună cu echipa de management misiunea provocatoare de a crea o… Read More »Synevo Bulgaria – Campania disruptivă de marketing “Manifest”
Synevo Bulgaria – The Disruptive Manifesto Marketing Campaign
While I worked as Marketing Director for Synevo Bulgaria, together with a brave management team I set the challenging mission to create a unique voice… Read More »Synevo Bulgaria – The Disruptive Manifesto Marketing Campaign
3 Reguli pentru a scrie un Brief de Creație meseriaș
Brieful de creație este cel mai important document dintr-o agenție de publicitate. Un brief excelent poate inspira echipele creative, ceea ce la rândul său duce… Read More »3 Reguli pentru a scrie un Brief de Creație meseriaș
3 Rules to writing a slick Creative Brief
The Creative Brief is the most important document in an ad agency. A great one can inspire the creative teams, which in turn leads to… Read More »3 Rules to writing a slick Creative Brief