The definition of Creative Brief

The definition of Creative Brief

What is the definition of Creative Brief?

Creative Brief

The Creative Brief is a standardized document that is used by communication agencies. It helps creative departments to generate communication ideas that serve a certain marketing objective. It includes several text fields, which may vary significantly from one agency to another. The Creative Brief was invented to translate marketing objectives into non-technical language, maximising the creative potential of a new advertisement or a new communication campaign.

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