Creative Brief template #1 (how to solve a Big Issue)

This Creative Brief template is focused on A Big Issue¬†that the agency identifies by analyzing the Client Brief. At the start, the Client Brief highlights only the main marketing objective. Transposing that specific goal into communication barriers is usually a task for the agency’s Strategic department to solve. Later, after narrowing down the Big Issue … Continue reading Creative Brief template #1 (how to solve a Big Issue)