Last week has been interesting in terms of SEO news. I’ve summarised the most important five updates below: Google My Business: New custom hours feature… Read More »Google Keen, GMB custom hours and more: Week 25 in SEO

The creative brief is the salt and pepper of any creative effort, whether we discuss ad campaigns, branding, or events. There are many questions and debates… Read More »The Creative Brief: 11 questions answered

David Ogilvy, the founder of Ogilvy & Mather ad agency, is probably the most famous adman that has ever lived. When he set up his… Read More »David Ogilvy wrote 13 predictions in 1985. Was he visionary?

David Ogilvy, fondatorul agenției de publicitate Ogilvy & Mather, este probabil cel mai cunoscut om de publicitate. Când și-a înființat boutique-ul creativ în 1949, a… Read More »David Ogilvy a făcut 13 previziuni în 1985. A fost el un vizionar?

The Brand Positioning Statement (BPS) is considered by most people a strategic piece of content that must be included in the Brand Strategy. Although many… Read More »How to create a viable Brand Positioning Statement

SEO (Search Engine Optimization) is a highly specialized (though not-regulated) online industry which uses a wide range of technical terms and KPIs. Sometimes its terminology… Read More »Top 5 questions on SEO with practical insights

Website speed is a routine stress factor among SEO specialists that write content for users and not for Google Search algorithm. One can write lots… Read More »Forget about website speed (but not completely)

While I worked as Marketing Director for Synevo Bulgaria, together with a brave management team I set the challenging mission to create a unique voice… Read More »Synevo Bulgaria – The Disruptive Manifesto Marketing Campaign