The definition of Creative Brief
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Marketing
Marketing articles are written by Stefan Stroe – including topics about Content Marketing, Social Media, SEO, eCommerce and Digitalization.
How to create a viable Brand Positioning Statement
The Brand Positioning Statement (BPS) is considered by most people a strategic piece of content that must be included in the Brand Strategy. Although many… Read More »How to create a viable Brand Positioning Statement
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The creative brief is the salt and pepper of any creative effort, whether we discuss ad campaigns, branding, or events. There are many questions and debates… Read More »The Creative Brief: 11 questions answered
David Ogilvy wrote 13 predictions in 1985. Was he visionary?
David Ogilvy, the founder of Ogilvy & Mather ad agency, is probably the most famous adman that has ever lived. When he set up his… Read More »David Ogilvy wrote 13 predictions in 1985. Was he visionary?
David Ogilvy a făcut 13 previziuni în 1985. A fost el un vizionar?
David Ogilvy, fondatorul agenției de publicitate Ogilvy & Mather, este probabil cel mai cunoscut om de publicitate. Când și-a înființat boutique-ul creativ în 1949, a… Read More »David Ogilvy a făcut 13 previziuni în 1985. A fost el un vizionar?
Top 5 întrebări despre SEO, cu insight-uri practice
SEO (Search Engine Optimization) este o industrie online extrem de specializată (deși nu este reglementată), care folosește o gamă largă de termeni tehnici și KPI.… Read More »Top 5 întrebări despre SEO, cu insight-uri practice
Top 5 questions on SEO with practical insights
SEO (Search Engine Optimization) is a highly specialized (though not-regulated) online industry which uses a wide range of technical terms and KPIs. Sometimes its terminology… Read More »Top 5 questions on SEO with practical insights
Forget about website speed (but not completely)
Website speed is a routine stress factor among SEO specialists that write content for users and not for Google Search algorithm. One can write lots… Read More »Forget about website speed (but not completely)
Uită de viteza site-ului (dar nu complet)
Viteza site-ului web este un factor constant de stres printre specialiștii SEO care scriu conținut pentru utilizatori și nu pentru algoritmul căutare Google. Cineva poate… Read More »Uită de viteza site-ului (dar nu complet)
Synevo Bulgaria – Campania disruptivă de marketing “Manifest”
În timp ce am lucrat ca director de marketing pentru Synevo Bulgaria, am stabilit împreună cu echipa de management misiunea provocatoare de a crea o… Read More »Synevo Bulgaria – Campania disruptivă de marketing “Manifest”