WordPress 5.5 and Article markup testing – Week 33 SEO review

Week 33 of 2020 included some very important news for web developers and WordPress users (WordPress 5.5 named “Eckstine”), but also Article markup testing in Rich Results.

  1. The release of WordPress 5.5
  2. Article markup can be checked in Rich Results test tool

1. The release of WordPress 5.5 “Eckstine”

The official release of WordPress version 5.5 called “Eckstine” was big news among web developers and CMS managers around the world. It brought improvements to the block editor by adding block patterns and the new block directory.

wordpress 5 5

Also, now images now can be edited inline including rotation, resizing cropping, without accessing the media library.

Another long waited future is the WordPress native lazy loading, which makes pages load faster by loading each image as it comes into viewing range. This feature will make lazy loading plug-ins to become obsolete.

Another important update is the automated updates for plug-ins which you can enable yourself in the plugins menu.

For SEO it’s important that now WordPress generates its own XML sitemap (at URL /wp-sitemap.xml), which allows search engine crawlers to discover instantly the newest published posts and pages. In case you use Yoast SEO or RankMath SEO plugins, don’t worry: the default XML site map of WordPress is disabled by the respective plugin you use.

2. Article markup can be checked in Rich Results test tool

Article structured data is very useful especially for companies using WordPress platforms and for which content marketing is important. By setting up this feature, websites can record higher positions in SERP.

In case you want to check whether Google crawlers picked this markup from your pages, you can use for free Rich Results Test Tool.

Rich Results tool in action: Analyzing Neil Patel’s blog post

The article markup usage isn’t yet widespread, because for many top publishers other markups are more important:

  • AudioObject, ImageObject, VideoObject (embedded non-text objects)
  • Event
  • Organization / Person
  • LocalBusiness
  • Product / Offers
  • Reviews
  • Podcasts
  • and more

Now let’s see this tool in action by checking a recent blog post published by Neil Patel, probably the most prominent American SEO specialist.neil patel rich results article test

As we see from the picture below, the Rich Results tool identified only Breadcrumbs and Sitelinks searchbox as Rich items (so no Article markup), but it also reports a few Page loading issues (mostly related to JavaScript).

 

Stefan Stroe - RoBloggers tennis cup

International eCommerce Manager at Medicover

I am currently in charge of eCommerce, digital marketing, and SEO performance for 10 markets where Medicover operates diagnostic services (medical laboratories): Belarus, Bulgaria, Georgia, Germany, Moldova, Poland, Romania, Serbia, Turkey, Ukraine.

All opinions published on this website are personal.

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