A 2017 study concluded that nearly 1 in 10 crowdfunded campaigns will leave people disappointed or even angry.
Let’s take a look at the latest blow, Ossic, the 3D audio headphones startup funded on Kickstarter that announced this weekend that it shuts down. They managed to get 22,000 pre-orders and over $6 million raised in fundings (crowdfunding and seed funding), delivering the first product version only to 1% of its backers.
Of course, Ossic is just one of the names that will make history in crowdfunding’s Hall of Shame, but the real issue here is the regulatory environment around these businesses. These guys had a great product idea, an army of credulous backers, a cool name, a pot of gold and they still failed miserably. In the end, the project owners lost some money (I assume none of theirs), time and (maybe) fame. But backers have lost their investments and all they can do now is to address this issue in court.
Maybe the game should change in order to avoid frauds or huge failures. What if new regulations would include a Backers Representative in any new crowdfunded project that reaches a minimum of 100 backers or $1000? Shouldn’t this person be entitled to veto on strategic decisions? I would definitely support such an approach.
Let’s take for example fan-owned football clubs, which perform although they are owned by thousands of shareholders. Why shouldn’t this work for crowdfunded projects? Backers surely have the vision (since they are early adopters), are involved emotionally and financially (seeking only project’s success) and are experienced in startup management.